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Curated for You Partners with Lord & Taylor to Launch a Lifestyle Commerce Strategy
With Curated For You, Lord & Taylor saved hundreds of hours of manual work, and
increased revenue and conversions.
The Lord & Taylor brand holds a powerful legacy, cultivated over 195 years as a premier destination for accessible luxury. Known as the go-to retailer for occasion dressing, Lord & Taylor aimed to cement its position as the occasion fashion authority in its new online-only storefront.
Read the Case Study and discover how this 195-year-old brand staple is revolutionizing its online experience with Lifestyle Commerce:
The Results are Clear:
- Automated curations outperformed manual curations:
- Increased CVR by 2x
- Increased revenue by 127%
- Reduced time spent from 80 hours a week to 30 minutes a week
- Expanding categories drove a 68% increase in incremental revenue:
- (Ex: From Bridal, to: Bridal Shower, Rehearsal Dinner, Engagement Photos and Honeymoon)
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